We design Ad-Hoc online/offline qualitative and quantitative market research for companies’ specific needs, adding the advantage of our business consultancy experience.
We do not just execute market research and present its results as a report. In addition, we analyse the results of the report and present them with the next step and road map suggestions according to conditions and needs.
Our market research services fully include moderation, recruitment, fieldwork, online surveys, CATI surveys, reporting.
PureMind applies the scientific and ethical rules and quality standards determined by ESOMAR in all its research projects.
Customer Research & Segmentation
Product, Proposition & Pricing
We help B2B businesses innovate and profitably price their product, proposition, and services through our end-to-end price, proposition, and prospect research solution. We help you understand your customer’s needs and develop a lasting pricing strategy to help you achieve success.
Market & Opportunities (Market Segmentation)
Brand & Communications
We offer clients a solution for measuring brand value and tracking brand health over time. With our help, you can develop a brand proposition that connects with your target market, delivers maximum value, achieves loyalty and generates new business.
We provide market research services for social and cultural institutions. Managing an increasingly demanding population and reaching diverse audiences is challenging. We understand your challenges. That’s why we provide you with insights based on real discovery. We provide you with strategic insights and clarity so that you can move forward confidently. Our research uncovers new insights into the perceptions, perspectives, and emotions of your customers.
Retail & Shopper
Research for Agencies
Our team of experts can help you provide your clients with perceptive insight – whether you are tracking their marketing performance or evaluating customer satisfaction, or you are exploring the possibilities for future product development.
It is important to us to establish long-standing relationships and have a collaborative approach, which allows us to assist you as an extension of your team. Our team mix traditional qualitative and quantitative techniques with the latest innovations to provide profound, strategic insight to our clients. For both B2B and consumer markets.
Our Employee Surveys offer insightful and cost-effective solutions that are easy to use. While online and email surveys provide low-cost solutions, we also offer other methods, including telephone interviews, paper surveys, and face-to-face interviews.
Business & B2B
Brand Health Tracking
You can better understand the impacts of brand building through brand tracking research.
Using these data from brand tracking research results, you can find out how many potential customers know about your brand, whether they are aware of you, and how your brand compares against your competitors.
It is crucial to understand consumer perceptions of your brand to identify your ideal customer, monitor your brand’s health, and align all your messaging to the target audience.
During the concept testing stage, the purpose is to examine the acceptance of an innovative idea by a potential target audience and the chances of a product being successful on the market in its initial development stage. A concept test provides valuable insights that help to optimise the product before launch. Furthermore, it plays a vital role in the positioning and segmentation of target groups. It is therefore not necessary to have a finished product to conduct concept testing. It is enough to have a formulated idea of what a product or service will be.
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86-90 Paul Street, EC2A 4NE
London, United Kingdom
London, United Kingdom